E-Myth stands for: the entrepreneurial myth. Which is, the myth that most people who start small businesses are entrepreneurs. It also refers to the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work
An instant classic, this book dispels the myths about starting your own business. Through simple explanations, the author points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.
You will be walked through the steps in the life of a business and shown how to apply the lessons in this book to any business. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.
The E-Myth Revisited will help you grow your business in a productive and confident way.